Good idea? Bad idea?

I've had a good old read of 'Giving', the Government's Green Paper setting out a committment to encourage and develop the level of giving society offers both in terms of time (e.g. to volunteering) and of money.

http://www.cabinetoffice.gov.uk/resource-library/giving-green-paper

The paper asks for ideas on what could be done, in order to help create more of a culture of giving.

One idea that I have actually formally offered in response to the consultation is the idea of utilising reward schemes that many businesses have. For example, many businesses such as supermarkets have a loyalty card scheme from Sainsburys and Nectar Points to Boots with Club Card points. I know not every customer will want to join such a scheme, or forget to carry their loyalty card with them, be an infrequent shopper to that particular establishment or have some other reason for not wanting to take advantage of the reward system. I wonder therefore, whether there would be opportunity to collect their points that would otherwise be 'lost' and then donate these points to charity or use the reward points to purchase items or claim discounts etc, (as a 'regular customer' would do for their own benefit) for charities. Businesses could either have a charity of the year type scheme or have a pool of worthy causes that could benefit.

Even if businesses did not want to operate a scheme blanketly where points are not collected by the customer, they could at least ask those who didnt want to collect points whether their points could be used in this way.

Surely with more support from the Government and communities to this idea, perhaps we could get 'buy-in' from managing directors etc to encourage this and create a trend?